Mes finances en tête - AMF rolls out major financial awareness campaign


Montréal - The Autorité des marchés financiers (the "AMF") has launched Mes finances en tête, a major campaign to improve financial literacy and help Quebeckers better understand how to manage their personal finances. The campaign will run on numerous electronic and print media.

"We opted for a campaign with easy-to-understand content that focuses on areas of specific interest to consumers," said AMF President and CEO Louis Morisset. "Our aim is to encourage Quebeckers to take steps to better understand financial products and services so that they can make more informed decisions. We hope this campaign will help consumers see the AMF as an objective and accessible source of information for personal financial matters."

The campaign, made possible through a contribution from the Education and Good Governance Fund, falls within the AMF's Québec Financial Education Strategy (pdf - 891 KB)This link will open in a new windowUpdated on August 17, 2016 (available in French only). It began officially on May 7, 2016 and runs through March 2017, and it covers 30 themes that touch on personal finances, fraud prevention, investment and insurance products, and retirement planning.

Over the coming months, AMF content will appear in LaPresse+ and, newspapers of Groupe Capitales Médias (Le Soleil, Le Droit, La Tribune, Le Nouvelliste, Le Quotidien, Le Progrès and La Voix de l'Est), The Gazette (print and on-line), Le Journal de Montréal and Le Journal de Québec (print and on-line), and also air on selected Cogeco Media stations throughout Québec (98.5FM Montréal, 93.3FM Québec, 104.7FM Outaouais, 106.9FM Mauricie, 107.7 Estrie and RythmeFM in Trois-Rivières).

Serving the public

The AMF's mission, in addition to overseeing financial markets, is to provide assistance to consumers of financial products and services. Information officers are available to answer questions from the public at the AMF Information Centre at 1-877-525-0337 or via the AMF website.

The Autorité des marchés financiers (AMF) is the regulatory and oversight body for Québec's financial sector.

- 30 -


Media only:
Sylvain Théberge: 514-940-2176

Information Centre:
Québec City: 418-525-0337
Montréal: 514-395-0337
Toll-free: 1-877-525-0337
Twitter: @lautorite This link will open in a new window