Montreal - Young Canadians are invited to take part in the Canadian Securities Administrators (CSA) ?Financial Fitness Challenge', an online contest that uses videos, Facebook and Twitter tips to help youth get financially fit. The contest is aimed at helping youth increase their financial literacy and offers them the chance to win an Apple® iPad or a grand prize of $2,000.

The Financial Fitness Challenge, FinancialFitnessChallenge.ca This link will open in a new window, runs from February 15 to April 15, 2011 and uses interactive tools and scenarios to raise awareness of important financial concepts such as balancing needs versus wants, budgeting, saving and investing. This year, visitors to the site will see four new entertaining and informative videos on budgeting, credit cards, investing and investment fraud.

"With close to 60,000 youth actively participating in the challenge over the past four years, the CSA has presented financial literacy education in a format that resonates with youth," said Bill Rice, Chair of the CSA and Chief Executive Officer of the Alberta Securities Commission. "We encourage parents and teachers to continue to develop financial literacy skills in youth by using the Challenge as a fun and informative learning tool."

The bilingual contest is open to Canadians ages 15 to 21 and offers youth the opportunity to invite friends to join the Challenge, and to compete and engage with contest participants at a local and national level. Classroom materials including lesson plans are available to download from the Teacher and Parent Resource Centre FinancialFitnessChallenge.ca/Teachers This link will open in a new window.

At the close of the contest, 13 entries - one from each province and territory - will be randomly selected from eligible participants to win an Apple® iPad, and one national grand prize winner will be awarded a $2,000 scholarship.

The CSA, the council of securities regulators of Canada's provinces and territories, coordinates and harmonizes regulation for the Canadian capital markets.

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For more information:

Ken Gracey
British Columbia Securities Commission
604-899-6577

Mark Dickey
Alberta Securities Commission
403-297-4481

Sylvain Théberge
Autorité des marchés financiers
514-940-2176

Carolyn Shaw-Rimmington
Ontario Securities Commission
416-593-2361

Ainsley Cunningham
New Brunswick Securities Commission
204-945-4733

Wendy Connors-Beckett
New Brunswick Securities Commission
506-643-7745

Natalie MacLellan
Nova Scotia Securities Commission
902-424-8586

Barbara Shourounis
Saskatchewan Financial Services Commission
306-787-5842

Linda Peters
PEI Securities Office
Office of the Attorney General
902-368-4552

Doug Connolly
Financial Services Regulation Div.
Nunavut Securities Office
709-729-2594

Graham Lang
Yukon Securities Registry
867-667-5466

Louis Arki
Nunavut Securities Office
867-975-6587

Donn MacDougall
Northwest Territories
Securities Office
867-920-8984